Google Sandbox is a supposed filter that has been placed on many new websites. The placement of this filter causes new websites to receive poor rankings by way of their pertinent keywords and phrases. Supposedly, even websites that have informative and useful content, a wide range of incoming links, and a very strong existing Google PageRank are still adversely and negatively affected by the Google Sandbox filter. Many say that Google Sandbox is the act of putting a new website on a probation and placed at a very low level in searches until such time that they are given value and credit for the informative content and variety of incoming links they contain.
It is not exactly clear why Google implemented the Sandbox, but many beliefs are that Google wanted to stop spam sites from being able to add abundant links and thus ranking high in searches for their keywords at the time of their launching and forward. Google, as most users know, looks upon excessive links that point to a specific site from its very launching to be quite iffy, and thus Google is of the mind-set that the links are not natural links. Google also is attempting to stop spam sites who utilize multiple inappropriate tactics to get to the top ranking in search results as often as possible before they are caught and banned by Google for violating the Google terms of service. Typically, these types of spam sites will use whatever tactics they deem necessary, even though they are not appropriate or ethical, to get high rankings in search results and will continue their unprofessional tactics over and over, gaining as many sales as possible, until they are actually caught by Google. Because this has proven to be a serious problem over time, Google has determined that all new websites must be put through a probationary period before they can actually be given full value, and thus the creation and implementation of Google Sandbox.
Funny as it may seem, there are many users, sceptics indeed, that simply believe the Google Sandbox effect is a mere illusion and these same sceptics are insistent that Google does not even use a true system of filters at all, let alone a Sandbox filter. However, SEO professionals believe that new websites that were launched in March of 2004 (the supposed launch date of the Google Sandbox effect) and thereafter, were simply not ranking well at all during their first several months on the net. These same professionals recognized that these newer websites, though they had good Google PageRank’s, lots of incoming links to the site, and the use of very good SEO procedures and techniques were still ranking very poorly out of the gate and remained in this poor ranking status for several months following their individual launch dates.
In summation, if you have a website that was launched prior to March of 2004 then the odds are you were not affected by the Sandbox filter at all. If you have a new or newer site, formed and/or launched after March of 2004 then chances are that you have been already or can be affected by the Sandbox filter. To avoid being “punished” by Google and having your website put into a probationary stage, it is highly suggested that you avoid the use of competitive keywords and phrases and give focus to less competitive search words and terms so as to avoid the Sandbox problem altogether or, at best, limit your website’s probationary stay by Google to a much shorter period of time.