How Can Businesses Benefit from Online Video Marketing

The Internet boom has not only opened new avenues for marketing, but it created a fourth medium to what was traditionally just print, TV, and radio. From businesses that required actual physical stores to online business that make the profit through online selling alone, the Internet has certainly created a whole new channel for consumers and businesses alike.

Online Video Marketing

Nowadays, many businesses take advantage of social media and networking sites like Naples SEO Facebook, Twitter, and even Instagram. Alongside an excellent website and some online marketing campaigns, businesses can take new heights without paying much for print, TV, and radio advertising. One of the early forms of online advertising is through banner ads. This emerged in early 2007 but wasn’t as effective now as it was years ago. Market research and studies show that people now rarely click on banner ads due to security concerns like getting a virus or spyware from just clicking through the online ad. Moreover, passive engagement is not always a measurement for success of a campaign.

However, marketers today are given an opportunity to cut cost and market a business more effectively through online advertising. As opposed to the traditional JPEG and GIF banner ads, videos can now be easily added as online advertising to a page alongside relevant content.

2 Main Types of Online Video Advertising

There are two main types of online video marketing – pre-roll and video banner ads. The video banner ads work like traditional banner ads placed in strategic areas on a page, but it is in the audio-visual form unlike typical GIF and JPEG graphics. The pre-roll video, on the other hand, is a short video that runs before the main video that a user clicked on to view.

The general recall is twice higher in online video ads than on TV based on a recent study released by researchers. The opt-in format of many video ads online is also a useful tool in reducing the cost of advertising because the business or brand only pay for ads that were viewed instead of skipped. Some consumers also welcome ads if they get free content than going for paid content without ads. Compared to TV, there are fewer ads online and reduced forced viewing. There is also an uptrend on video banner ads compared to traditional banner ads due to the most engaging format and media used.


Short but Effective Video Ads

There is a brighter future for online advertising through the video, but content and location must be given careful thought. In the first few seconds of the video ad, it must capture target viewers and take them closer to actual conversion. It isn’t simply about the medium being capable, but the content itself must be compelling as well to achieve the right results.

A Complete Online Marketing Campaign

There are many ways a business can thrive in a competitive online market. From search engine optimization, paid advertising, content marketing to social media and video marketing, a business can take their online marketing campaign to greater heights. It can lower advertising costs and be an alternative to TV, radio, and print ads. With more people looking to the Internet for their purchases, the market widens even more, and success can be easily derived from a good online marketing campaign.

What is Google Sandbox

Google Sandbox is a supposed filter that has been placed on many new websites. The placement of this filter causes new websites to receive poor rankings by way of their pertinent keywords and phrases. Supposedly, even websites that have informative and useful content, a wide range of incoming links, and a very strong existing Google PageRank are still adversely and negatively affected by the Google Sandbox filter. Many say that Google Sandbox is the act of putting a new website on a probation and placed at a very low level in searches until such time that they are given value and credit for the informative content and variety of incoming links they contain. 

google sandboxIt is not exactly clear why Google implemented the Sandbox, but many beliefs are that Google wanted to stop spam sites from being able to add abundant links and thus ranking high in searches for their keywords at the time of their launching and forward. Google, as most users know, looks upon excessive links that point to a specific site from its very launching to be quite iffy, and thus Google is of the mind-set that the links are not natural links. Google also is attempting to stop spam sites who utilize multiple inappropriate tactics to get to the top ranking in search results as often as possible before they are caught and banned by Google for violating the Google terms of service. Typically, these types of spam sites will use whatever tactics they deem necessary, even though they are not appropriate or ethical, to get high rankings in search results and will continue their unprofessional tactics over and over, gaining as many sales as possible, until they are actually caught by Google. Because this has proven to be a serious problem over time, Google has determined that all new websites must be put through a probationary period before they can actually be given full value, and thus the creation and implementation of Google Sandbox. 

SEO MarketingFunny as it may seem, there are many users, sceptics indeed, that simply believe the Google Sandbox effect is a mere illusion and these same sceptics are insistent that Google does not even use a true system of filters at all, let alone a Sandbox filter. However, SEO professionals believe that new websites that were launched in March of 2004 (the supposed launch date of the Google Sandbox effect) and thereafter, were simply not ranking well at all during their first several months on the net. These same professionals recognized that these newer websites, though they had good Google PageRank’s, lots of incoming links to the site, and the use of very good SEO procedures and techniques were still ranking very poorly out of the gate and remained in this poor ranking status for several months following their individual launch dates. 

In summation, if you have a website that was launched prior to March of 2004 then the odds are you were not affected by the Sandbox filter at all. If you have a new or newer site, formed and/or launched after March of 2004 then chances are that you have been already or can be affected by the Sandbox filter. To avoid being “punished” by Google and having your website put into a probationary stage, it is highly suggested that you avoid the use of competitive keywords and phrases and give focus to less competitive search words and terms so as to avoid the Sandbox problem altogether or, at best, limit your website’s probationary stay by Google to a much shorter period of time. 

SEO vs. AdWords

Both Google AdWords and SEO are extremely important to your websites presence and visibility on the net. Recognizing that nearly 90% of all people who search the net never look beyond the first search result page of Google, website owners are all determined to enhance the presence of their sites and find their way to the top of the Google search rankings. Though both AdWords and SEO are instrumental in helping your webpage to make its way to the first page of Google, the differences in the advantages presented by each are many.  

To begin with, Google AdWords is a paid advertising that displays your company ads in accordance with the keywords that a website owner purchase, where SEO is indicative of organic search results that are displayed in searches as a result of optimized informative content. 


1. AdWords are simple and require no changes or revisions in order to be implemented;

2. Once keywords are selected, AdWords ads are immediately displayed which delivers traffic directly after activating the ad campaign making them perfect for shorter campaigns since the results are so rapid;

3. They work on the pay-per-click method which means Google only charges owners when they actually receive traffic to their sites;

4. Your ads will only be displayed according to the keywords you select which confirms that you will reach your targeted audience;

5. You are able to set your own budget to be utilized over a specific period of time;

6. Pay-per-click allows users to purchase the first position in Google if they want to, which makes your website visible to every person who searches for one of your specific keywords;

7. AdWords will reveal your statistics instantly which provides you with an overview of your results and helps in determining which ads actually work and which ones do not. 


1. You do not have to pay to be listed on the first page which is definitely cost effective. Google will automatically position your site where it feels appropriate depending upon your informative content, the quality of your many links, and your site’s overall credibility;

2. SEO allows you to create informative, useful content which creates value for your site visitors thus making visitors want to return to your site time and time again;

3. Since the majority of Google searchers click on organic results, your site presence in the first positions of search results increases your credibility automatically which is critical to your overall presence;

4. SEO affords you the opportunity and tools to create a user friendly webpage that is remarkably organized and makes finding information both fast and easy for visitors. This offers users a positive experience and attracts visitors that will indeed frequent your site;

5. The organic results of SEO are displayed in the position where the majority of internet users first look – the left-hand side;

6. Through SEO you can achieve a position on Google first page and, through consistent updates and the creation of new content at regular intervals, you are able to maintain your first page position;

7. All users are able to see and track their SEO results through Google Analytics. This program displays the most important keywords, what content is most informative and relevant, and what links will surely bring visitors to your page and assist in having those very visitors return to your page over and over again.

How to Find Good SEO Agencies

Now that you have done all your research and studies and have developed an in-depth understanding of SEO, you have determined that it would be in your company’s best interest to use an SEO agency. Though you can rely upon referrals made by friends or other business owners, it is probably best to seek out your own SEO agency based upon your own interests and business concerns. 

 Busy Design Office With Workers At seo agencies

When searching for an SEO agency or company, there are some key questions you want to ask before making your final decision. Of course, you want to ask what your cost will be, how long they will consult and work with you, and what the long-term contractual obligations are, if any. Of course, you also want to be certain to get a hard copy written proposal or contract that clearly explains all their services, and their action plan for your website and business. In addition to these very practical and obvious questions, there are ten important fact finding questions you want to ask in order to determine whether or not they are the right SEO agency for you: 

1. Can you show me some examples of your work and your SEO successes?

2. How many staff members do you have on your SEO team? It is important to know what size SEO agency you are working with, whether small, medium, or large. Small agencies can be wonderful because they can afford you one on one attention but they also could be forced to give much time and attention to their most lucrative clients and large agencies tend to not be as personal and simply turn out SEO content in bulk. 

3. Who will be assigned my account and business? Will it be a qualified SEO expert that has at least three plus years of SEO experience?

4. How long has your agency been doing SEO, for at least three or four years? (FYI, if they have not been conducting SEO business for at least 3 or 4 years, then surely you want to do more shopping around.) 

5. Can you give me your professional opinion with regard to my site’s technical structure, links, and on and off page content since they greatly influence search engine status and visibility with respect to my own site?

6. Do I need to make any noticeable changes to my website, such as on-page or off-page changes, or changes to my targeted keywords or phrases or perhaps changes to title tags or meta descriptions?

7. Can you develop additional incoming links to my website and if so, how will you accomplish that? Do I need to publish any type of articles, blogs, or content on other relevant sites and are the quality of my links acceptable?

8. What volume of traffic increase should I expect and how long will it take? If you genuinely feel that your website is adequately structured technically and you have created quality, informative content, then surely you should expect and see an increase in traffic and should discuss timeframes for seeing these increases with your SEO expert.

9. What keywords or keyword phrases should I target for my website? Should I be using more money keywords like buy, best, cheap, deals, find, and get?

10. Can you tell me why I should choose your SEO agency over all the hundreds of other SEO companies available? (FYI, if they stumble at all when attempting to answer this question, then this is a sure sign that you want to move on and do further research into an SEO agency.) 

Asking these important questions and giving much attention to inquiries a potential SEO agency makes with regard to your online business, your website, your technical structure and your goals and objectives, will be incredibly beneficial to choosing the best SEO agency for your business and website.

One agency that I can recommend from my own experiences is ShootScope. I have employed them on a number of different projects over the last year and I have always been happy with the results and service. ShootScope have been voted Liverpool’s best seo company so you can hire with confidence.

How to Create Excellent SEO Based Content

A healthy content strategy is critical to the success of your online business. In order for content strategy to be effective, you must build a following and an audience. In order to attract a large audience of visitors that can be turned into new leads every business needs to utilize informative, useful, and relevant content. Creating a successful content strategy that will continue to provide value to your target demographic and to your new site visitors will have a tremendous impact on your company presence and sales. 

The difficult task that is faced when creating content strategy is the ability to create and present great ideas and truly informative content that will clearly stand out and be recognized. You want to create content that captivates your audience and visitors. Trying to develop excellent SEO content can be quite challenging, but indeed you want to consider such approaches as videos, interactive pieces, blog posts, and even in-depth reports. When creating content, it is important that you channel the content appropriately so that your target audience will consume the information being provided and will, therefore, contribute to the overall success of your online business.  

 SEO Based ContentOne of the greatest advantages of SEO is that the popularity of a specific content piece can be instantly detected by simply viewing the number of social shares it gets. By browsing the web and seeking out relevant content to your own niche that has truly been an online success and finding unique ways of putting your own spin on someone else’s successful content and making it your own can be remarkably beneficial to your strategy. Looking for inspiration from well-received and well-liked content makes content marketing that much faster and easier. When you identify content that has been a true hit on the net, simply apply another approach or angle to that very same content thereby making it your own. The idea you are looking to enhance has already proven to be successful so grooming it with your own personal and fresh touch will undoubtedly present you with a successful SEO hit of your own. 

Put your focus on your target demographic and seek to resonate with your audience. You want to be able to find a specific approach to use that will show how much you appreciate and understand your audience and confirm that you not only are able to share their joy and happiness, but that you can also relate to their other emotions and frustrations as well. By creating content that directly resonates with your target audience, rest assured it will be successful. When you create content of this nature you enhance the visibility of your company and present with an image that is very attractive to your audience and other visitors. When this occurs, you gain the trust and respect of your clients and visitors, which typically leads to increased leads and ultimately to increased company growth and sales. 

Depending upon the SEO and content strategy you opt to use, whether a video, interactive pieces, or blogs, your primary goal is to gain brand recognition, connect with your existing customer base and grow your demographic audience all the while earning new business and enhancing both your company presence and your overall products and services. SEO is by far an efficient and effective approach for accomplishing these goals and so much more. 

Affiliate Marketing Explained

Affiliate marketing is a means of earning a commission when promoting another company or person’s products or services. Many people will simply find a product that they like or a service that they trust, turn around and promote the product or service to other people, and thus earn themselves a portion of the profit from each and every sale that they make. Affiliate marketing is founded on a very strong relationship among three parties: an advertiser, a publisher, and a consumer. 

An advertiser is the company that markets and sells the product or service. For instance, an auto parts store that sells automotive parts and accessories, or an insurance company that sells various types of insurance policies would be examples of advertisers. The second component of this relationship is the publisher. A publisher is the individual or company that chooses to promote the advertiser’s product or service. Publishers earn a commission for selling and promoting the products or services of other companies. The advertiser will enter into a contract with publishers to promote and sell their products or services. They provide the publishers with banners, texts, creative ads, varied links, and even special contact information that they can include on their own websites as part of their promotional campaign for the advertiser’s products and services. 

Affiliate MarketingThe final component that completes this effective three-way affiliate relationship is that of the consumer. The consumer is the person that sees the publisher’s ad and takes some sort of action regarding same. As a result of the action taken, a conversion occurs, either by clicking on a link that redirects them to the advertiser’s website where they can complete their action or by filling in a form with pertinent information that then redirects them again to the advertiser’s website. Any action that is performed on a publisher’s site that redirects consumers to the advertiser’s website is referred to as a conversion. 

Workflow of Affiliate MarketingOne of the most important pieces of technology that is widely used on the internet and works with web browsers is a cookie. A cookie actually stores specific information about a user like preferences, and login information. In affiliate marketing, cookie are remarkably important with the primary and the most reliable cookie being that of the first-party cookie which has the capability of remembering the ad or the link that a website visitor clicks on. The first-party cookie can store the date and the time that the visitor actually clicked the ad or link. When internet users visit a publisher’s website and click an advertiser’s ad, the browser that the visitor is using receives a tracking cookie that clearly identifies the advertiser, the publisher, the creative ad and the amount of the commission. It then stores all this important data within the link information via parameters.

High performance publishers/affiliates play a vital role in promoting top brand advertisers and maximizing advertising revenues. If you are looking to make money online or simply want to grow your existing business, then affiliate marketing is not only the top of the line marketing tool for you, but indeed can produce highly effective and successful marketing and sales results for your online business.